FirstPipe
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Your first pipeline hire will fail without a playbook. We build it first.

FirstPipe builds the brain behind outbound for Canadian B2B SaaS: who to target, when to reach them, and what to say. Then we install the engine that runs on it, before your first SDR starts.

Book a 30-minute call See pricing

Fixed prices. Seven days to a working playbook. You own everything we build.

How most first SDR hires go

  1. Hire your first SDRHired into nothing. Misses quota for a quarter.
  2. Define who to target
  3. Write the message and sequences
  4. Set up the stack and reporting
  5. Write the hiring profile

FirstPipe does steps 1 to 4. Then you hire.

For founders who are still the only ones who can sell.

Find your situation. That tells you where to start.

You sell everything yourself and there's no outbound plan.Start with the Sprint
You're about to hire your first SDR.Sprint now, Build before their start date
You have one or two SDRs and they're missing quota.Build, as a reset
You're a new sales leader who inherited a target with no engine.Build or Embed
You want someone else to own it.Embed

Built for Canadian B2B SaaS, seed to Series B. Not a fit for B2C, marketplaces, services firms, or teams that already have three or more SDRs under an established manager.

Three ways to work with us. Every price is fixed.

Most clients start with the Sprint. It's fully credited to Build if you keep going within 30 days.

Sprint

$5,000

7 days

The full outbound playbook, with two AI agents already running on it.

  • ICP, buyer personas, and trigger signals
  • Email, LinkedIn, and phone sequences with objection handling
  • Tool stack, never more than two new tools
  • Lead list spec sized to your pipeline target
  • SDR hiring profile and comp benchmark
  • 30-day launch plan and KPIs
  • Prospect Research and Email Personalization agents

Discovery on day 1, delivery on day 7, a free check-in on day 30.

Build

$18,000

30 days

Your outbound engine, live and booking meetings.

  • Everything in the Sprint
  • Sequences live in your CRM and Apollo
  • All five AI agents running
  • 250+ enriched target accounts loaded
  • SDR job description, scorecard, and interview kit
  • We run the motion beside you for 30 days

Backed by our 8-meeting guarantee.

Embed

$12,500 / month

3-month minimum

Fractional SDR leadership until the function runs without us.

  • Everything in Build
  • We hire and ramp your first SDR
  • Weekly coaching for the team
  • We hand off a running function

Eight qualified meetings in your first 90 days, or we keep working free.

On Build, you run the plan: 50 new contacts a week, call and LinkedIn tasks done within two business days, positive replies answered within one. If you book fewer than 8 first meetings with ICP-fit buyers in the 90 days after your first sequence goes live, we keep working for free until you do.

Founding clients: our first three Build clients get cash instead. $2,250 back for every meeting short of 8, up to the full $18,000.

After Build or Embed, Agent Care keeps your agents tuned for $1,500 a month, with a monthly pipeline review. Prices in Canadian dollars, plus applicable taxes.

The playbook runs on whatever you pick.

A founder, a first SDR, Claude agents, or an AI SDR tool. Each one needs to know who to target, when, and what to say. We build that once, and it powers all of them.

YouYour first SDRClaude agentsAny AI SDR tool

You own itThe playbook, the agents, the workspace, and the data stay with you. Nothing is locked to us.

Tool-agnosticWe build on your existing CRM. If you have none, HubSpot Free. We don't resell software.

Canadian by defaultCASL-compliant sequences, and French messaging when your market needs it.

Built by the leader who built 1Password's SDR function.

An operator, not an agency. I've hired first SDRs, written the sequences, and carried the number.

Ryan Riback

Founder, Montreal

  • Built 1Password's SDR function and scaled SDR-sourced pipeline from under $5M to over $100M
  • 142% of quota in 2025, three President's Club awards
  • 25+ reps promoted, 21 into AE roles
  • CFA charterholder, McGill BSc

Hiring your first SDR? Talk to us before you post the job.

Thirty minutes on where your pipeline comes from today and what your first hire would walk into. You'll leave knowing whether the Sprint fits.

Book a 30-minute call ryan@firstpipe.ca